A book can be divided into three parts: the introduction, body and conclusion.
Each part of your book has a purpose:
- The introduction—engagement.
- The body—transformation.
- The conclusion—taking the next step.
When you understand this, you write your book introduction to engage with your reader. Then, in the body, you give them the knowledge, skills and tools to transform. Finally, you assist them in taking the action necessary to bring about that transformation in the conclusion.
When you do this, your book will be a success.