I’m going to make this short and simple: 99% of people in your niche do not have a book promoting their skillset, knowledge and expertise. There is unlikely anything that stands out to a person looking for a health solution between you, another chiropractor—or any other person in the health field.
That is exactly why having a book is a competitive advantage.
It makes you unique. It sets you apart. It gives people in the community a way to learn more about you and to identify you as the expert and go-to person they need.
If you want to set yourself apart from other practices, other modalities, and other professions—write a book, claim authority, and be perceived as the number one expert in your field, in your area, and in the mind of the reader—who will then become a patient.
It is as powerful and simple as that.
If you’d like to learn how to write a book that results in a flood of new patients selecting you as their chiropractor—watch this free Masterclass.